How do you build a quick rapport with the person on the other line of the telephone? That’s the 1 question that all marketers have to answer. Some people have the natural gift of gab to make everyone feel at ease and comfortable in their presence. That kind of person can stroll into a party and become the center of attention, immediately hand out business cards and speak effortlessly about their opportunity. Then there is the rest of us, the silent majority that are still learning the curve, attempting to figure out the right things to say, in the appropriate time. No matter the many various ways you market, in order to make the big money, you’re ultimately going to have to pick up that phone. In this write-up I’ll go through the fundamentals of creating rapport with people you have absolutely nothing in common with.