MLM Lead Generation in Network Marketing – 7 Traps to Avoid When Purchasing Leads

Creating an ongoing source of MLM lead generation in network marketing is key to creating a profitable business.

If you’re considering joining an MLM network marketing home based business you may naturally have a set of questions in mind, questions such as:

• Can I really make good money by purchasing leads?
• How effective is MLM lead generation in network marketing?
• Are there any traps to avoid?

These considerations are all part of promoting any good MLM program. And purchasing lists of prospects is a strategy many network marketers employ. However, purchasing leads for your home based business opportunity does not guarantee definite success.

One very important thing to consider when joining any MLM company is the real cost of MLM lead generation in network marketing when purchasing contacts.

Here are 7 traps to avoid when purchasing leads.

1. Reselling old prospect lists

One of the most common traps to watch for in MLM lead generation in network marketing is the reselling of old names as fresh leads. There are several ways a lead vendor can scam you into this trap, such as a “too good to be true” pricing structure or giving you old names after changing the dates.

The lesson here is to make sure you are comfortable about the person or company you are buying the leads from before proceeding with a purchase.

2. The upfront costs

When it comes to the costs involved with lead generation in network marketing, you can expect to pay anywhere between $2 – $10 per lead. This means that you will be spending between $200 and $1,000 on 100 leads. Now you must ask yourself, how many of those people are going to join your program?

Chances are good that unless you are an incredibly gifted closer, this will not be a cost effective way to grow your business. You need to determine your conversion rate and your break even point before spending a lot of money on such names, otherwise you can quickly go broke.

3. Upline support

Good upline support is extremely important to any MLM business, especially when it involves MLM lead generation in network marketing. Make sure you know who you are dealing with and be sure that you are going to get the support you need when and where needed.

If your upline is recommending a particular lead vendor, ask if they have gotten good results themselves from that vendor, or if they are recommending the company simply because they have an affiliate relationship with the company.

4. Failing to set realistic expectations

Some MLM distributors experience the problem of falling for the ‘pie in the sky’ success tales and believing they can expect the same results with little effort. Although these real life success stories are very inspiring and convincing, the truth is solid training is needed for MLM lead generation in network marketing to pay off.

Cultivating fresh prospects is not something that can be taken for granted, but must be worked at continuously. Just expecting that a list of purchased names will in itself build your business is short sighted. If you are considering purchasing such lists, it is far better to employ this strategy as just one small part of your overall prospecting efforts.

5. “Too good to be true” lead generation systems

Yes, there are some good systems and some bad systems. And while I generally don’t favor purchasing lists of opportunity seekers, there are reputable vendors out there that may work for you if you are in a strong position to make the most of the names you purchase.

But use common sense. If the vendor’s claims sound too good to be true, they probably are. As always, exercise your best due diligence.

6. To pay or not to pay

Consistent MLM lead generation in network marketing is critical to the success of any MLM business. Without a constant source of new prospects you simply have no business. The ultimate MLM lead generation system is based on building your own list of prospects instead of purchasing them.

Here’s the complete “plug n’ play” system that I use.

7. Leads that are not exclusive

You get what you pay for. Many vendors sell non-exclusive leads, meaning these names will be receiving pitches from multiple home based business operators.

Therefore, it is important to read the fine print in the vendor’s contract. This will help ensure you are getting the quality of leads you expect, real prospects that will best reward you MLM lead generation in network marketing efforts.

To learn the fastest, easiest and most effective ways to produce a constant source of new leads for your business, pick up your FREE copy of The Network Marketer’s Online Promotion Secrets Blueprint today.