MLM Cold Calling – How to Turn Your Telephone Fears Into Mega Sales
MLM cold calling is a tactic that most people find easy to avoid trying because of the amount of time and effort it takes, as well as the frequent rejection. Because of this, even the most motivated among us will try to avoid making cold calls.
As a rule you will always get better results by cultivating a relationship with your prospects before pitching a product or service. So while I’m not a big fan of cold calling, there will be times when it makes sense for some network marketers.
(Also consider using tools like 24/7 recorded messages to “warm up” some of these prospects before you speak to them live.
And despite the fact that most people fear this marketing tactic, multilevel marketing cold calling can work, and can most certainly be used to increase your profits.
So if you’re game, here is how to turn your telephone fears into money.
The MLM cold calling process is simple and includes:
- The prospecting for real prospects
- Preparing to call the real prospects
- The initial cold call
- Turning your telephone fear into sales and profits
1. Prospecting for prospects
The prospecting for prospects step is where you get the “grist for the mill” and this can be accomplished in many ways. These include compiling your own prospect list, purchasing leads through lead brokers, and various online and offline techniques.
2. Preparing to call the real prospects
MLM cold calling is just that, cold. So, until you call your prospect, he or she is aware of nothing. When calling, it is your duty to be able to make introductions, discuss the prospect’s needs and present a proposition of value – all in less than one minute. For this, a well rehearsed sales script is needed.
3. The initial cold call
Potential prospects don’t like being hammered to buy by someone they don’t know. Don’t make the mistake of thinking that every call will result in a sale. There will be times where you will be rejected, so expect that and prepare yourself mentally.
Cold calling is really a numbers game, where once you hone your style and find a good script to work from, you will become more proficient. Your goal is to hear a sufficient number of prospects say “yes” to make all those who say “no” worth your time and effort.
4. Turning your telephone fear into sales and profits
Effective MLM sales prospecting requires the sales person (you), to have a positive attitude along with the ability to present a compelling script. Done right, these two elements can turn what could have been a no go, into a sale.
Here are some extra tips on how you can turn your telephone fears into sales and profits:
- Apply good customer service skills to your calls.
- Continuously work on generating leads so that your business is in continuous growth mode.
- Mentally prepare in advance for your MLM cold calling.
- Find and practice great and compelling opening scripts.
- Create comfort levels in your prospect while on the phone.
- Understand and overcome rejections and objections.
- Apply good phone etiquette.
By implementing these easy to follow MLM cold calling tips, you are sure to turn your telephone fears into mega sales in no time.
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Rowboat Media