Have you ever heard the saying “it’s never how you start that is important, it’s how you finish”?
Longevity and “staying around sufficient time to succeed” are usually mentioned in the multilevel marketing community and there is no doubt that being persistent whilst you master any given venture is crucial.
Nevertheless, in relation to delivering your business opportunity, you could build all the rapport possible, and you can additionally be the planet’s best closer, however there’s an often overlooked talent that occurs in the course of the business presentation that is the game changer. The result of ignoring this skill can be destructive to your success. That skill, is the capability to place the prospect in a mind-set to be open to starting without delay. It is widely referred to as “seeding”.
Whilst delivering, you need to “seed” their mind at least four or five occasions to be able to close the prospect with success. In any form of marketing, a person typically needs to be exposed to the concept several times before they contemplate buying. Think about it how often did you have to see an “ipod” advertisement (or someone else with one) before you thought of buying an ipod? Once you’ve noticed an idea/product/service a few times, you begin considering a purchase.
During your presentation you should “seed”, or “advertise” the concept of the prospect buying what you are explaining before you leave them TODAY. A different way of saying this is to make an “assumptive presentation”. Eg:
“In order to set up your business at this time, it’ll cost you.”
“Once we’ve set up your business today, the next step is to”
“The quick start bonus means that by starting today you are entitled to”
If the prospect’s mind has been exposed to the thought of starting at least 4 or 5 times prior to the end of the business presentation, when you ask them to buy, the idea of making a decision to start right away will not come as a shock, therefore eliminating the pre-conditioned reaction that might be to “wait and have a give thought to it”.
Consider the impact of just 10% more prospects choosing to start in business with you straight away, as opposed to going away to “investigate it further”.
Now, those in multi-level marketing for long enough will typically know that “thinking about it” will almost always result in two outcomes: 1) It in fact means “I’m not interested but don’t wish to declare it today” or 2) they were sincerely interested, but their excitement subsides after a day or so and they wind up deciding against getting started. Seeding is 1 key to results.