Social media tools can generate enormous power. These are ones of the most effective platform to reach the targeted audience. However, it’s no use of implying for getting noticed or admired. It is how you leverage the attention you get that is going to make all the difference for you.
If you are looking at brand building, you have to learn how your activities form a coherent whole. You need to be consistent and credible. Social media is like a puzzle that people put together to form a picture of you. The gap between how people think you to be and how you truly are, depends on how you use social media. If you use social networking media in a disorderly way, you shouldn’t be surprised if stuffs don’t go according to plan.
You are judged by what you say, how you say it and whom you frequent. These things reflect the choices you have made in your life. If you hang out with the abusive, nasty, ill-tempered people on Twitter all the time then that is what people are going to identify you with. If you post sexy pictures of yourself on Flickr, then people are not going to be that interested in your PhD in nuclear physics.
People are going to judge you by what little information they have and you cannot stop them from jumping to conclusions. It is better if you decide, before embarking on your journey, who you want to be, wherever you want to go and where you draw a line on privacy, instead of trying to deluge your audience with information later on.
One of the better ways of organizing your societal networking presence is to connect your venues to your blog. The blog should be your principal representative. You put your best stuff in the blog. With an outstanding blog, you can reinforce the impression people have about you and your brand.
For conversations, sharing pictures, guest posting and comments, it is best to be on Twitter. Do participate enthusiastically in forums that have a direct connection to your business and could possibly interest your audience too. Use a nickname, consistent avatar or style at the places where you want the links to be made. Connect your blog to your profiles and provide links to all the relevant sites.
You can link to Twitter from your site and to Flickr through your pictures. This helps to develop your connections through social media tools, but you need your privacy settings too and be aware of what you are saying.